A couple of weeks ago we received a long email from Bec, who we'd never met before. We get a lot of unsolicited communication, and it's not always that interesting. However this was quite different to most. We were told about The Coloral Company, which used to be based not far from our shop, in Ladywood. They used to manufacture alloy water bottles that became synonymous with the Tour De France of the 40s and 50s, before going into liquidation later on in the 1950s. Bec and her team have launched a Kickstarter campaign to bring this old manufacturing company back to life, and reintroduce a classic British product. You can read more about the project here, and check out this video for a quick introduction:
It's especially exciting that although The Coloral Company has been gone for over half a century, there is still - by coincidence - a steel spinning manufacturer on the same street all these years on. We would love to see this project come together, so take a few minutes to check it out and if you can, make a pledge. You'll be creating work, helping bring an old brand back to life, and drinking from the coolest water bottle you've ever owned.