This book is about disruption. About doing things differently. About having ideas that will change the world. That will at least change your world. It’s also about delivering those ideas.
Do Disrupt is a workbook that will help you create ideas and take them from concept to market. It will encourage you to define your customer, identify the competition...and then out-smart them. You’ll also find out why you need a chat with your Nan and a tape measure.
It’s not enough to shake things gently. It’s about thinking big. Being innovative. Making a difference.
‘A colouring book about world domination’ VICE Magazine
Mark Shayler has been disrupting businesses for 22 years. He works on innovation, strategy and eco-design and has saved his clients over £100 million through smarter thinking and design, doing things better and doing better things. He has worked with leading brands such as Coca Cola, Samsung, Proctor and Gamble, Innocent, and has improved the design of hundreds of products from pasties to houses. He has worked with the main business support agencies to help businesses grow. He has set-up and grown three of his own, one of which floated on AIM. He is a public speaker and founding partner of the Do Lectures.